The Book

The lost art of prioritization

In 2011, Netflix failed to prioritize resulting in a loss of ~800K customers, >50% stock price drop, and a rating as one of the 10 most hated companies in the US.

Save your product, organization, and time

Prioritization is a subject that everyone has to deal with for the sake of their product, org, initiative, and even family. It can make the difference between the extremes of success and failure.

In this book you will learn

  • Secrets to what is stealing your time and success
  • Actions to help improve your situation today
  • Actions to help prevent or reduce future issues

Learn what is overlooked time and time again and why.

Go from No Priorities, to Know-ing the Priorities.

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We cannot solve our problems with the same thinking we used when we created them.

Did you know?

The most popular processes trade-off accuracy, while also value losing over being content.

Table of Contents (Draft)


  • The CPE Cycle
  • Who prioritization is really about
  • What prioritization is
  • Target of Happiness
  • Exclusivity
  • Companies who didn’t listen


  • Ownership
  • Vision filter
  • Engagement


  • The Situation
  • LIkes, Upvotes, Hearts, etc.
  • Scales, Stars, etc
  • Ranges
  • Top?
  • All or Nothing
  • Priority List


  • Voting Selection Length
  • Historical Voting & Depreciation
  • Behavioral Voting
  • Path of Least Resistance
  • Going head to head


  • Transparency
  • Measuring Stick
  • Segmentation
  • Trolls
  • Coercion
  • Timing


  • Good Enough
  • Product Leaders
  • Project Leaders
  • Organizational Leaders
  • The Customer
Action expresses priorities.